Yardley of London
From Graces Guide
Yardley of London is a traditional British cosmetics brand and is one of the oldest in the world. It has been a favourite of women for over 230 years. It is owned by the Lornamead company.
English Lavender has become established as Yardley's signature fragrance around the world.
- Established in 1770, Yardley had become recognised as a world leader in soap and perfumery by the beginning of the twentieth century.
- By 1910, it moved to London's premier thoroughfare Bond Street.
- In 1921 Yardley received its first Royal Warrant, an honour bestowed on only the finest British companies that provide outstanding service. Today, Yardley holds two Royal Warrants.
- 1923 Advert on this page for Freesia Face Powder. [1]
- 2008 The company introduced new products to their range, including English Rose and Lavender, Lily of the Valley and Lavender and two new fragrances Iris and Lavender and Peony.