Grace's Guide

British Industrial History

Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 143,717 pages of information and 230,103 images on early companies, their products and the people who designed and built them.

Wire and Plastic Products

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Manufacturer of shop fittings and later of shopping trolleys, based in Hythe,Kent

1969 Delfinware Household Products was established[1]

1971 Wire and Plastic Products was incorporated as a public company making shop fittings and plastic cages[2]

1972 Acquired the goodwill of Sparkes and Sparkes[3]

1982 Acquired Histon (Evercool), maker of holloware, which was moved to Burntwood and integrated with existing subsidiary Staffordshire Holloware[4]

1985 Martin Sorrell (formerly finance director of Saatchi and Saatchi) and Preston Rabl purchased a controlling interest in the company.

1986 The holding company became WPP Group; Wire and Plastic Products would be the group's holding company coordinating manufacturing activities[5]

1987 WPP acquired J. Walter Thompson, a major US advertising agency[6]


See Also

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Sources of Information

  1. [1]Wire and Plastic Products
  2. The Times Apr 19, 1971
  3. The Times, Oct 07, 1972
  4. The Times, Jul 31, 1982
  5. The Times (London, England), Wednesday, August 13, 1986
  6. Advertising International: The Privatisation of Public Space, By Armand Mattelart
  • Studies in Advertising and Consumption, By Mica Nava, Andrew Blake, Iain MacRury, Barry Richards
  • [2] WPP History