Wire and Plastic Products
Manufacturer of shopping trolleys, based in Hythe,Kent
1969 Delfinware Household Products was established[1]
1971 Wire and Plastic Products was incorporated as a public company making shop fittings and plastic cages[2]
1972 Acquired the goodwill of Sparkes and Sparkes[3]
1985 Martin Sorrell (formerly finance director of Saatchi and Saatchi) and Preston Rabi purchased a controlling interest in the company.
1986 The holding company became WPP Group
1987 Acquired J. Walter Thompson, a major US advertising agency[4]
See Also
Sources of Information
- Studies in Advertising and Consumption, By Mica Nava, Andrew Blake, Iain MacRury, Barry Richards
- [2] WPP History