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Stella Artois is a 5% ABV global lager first brewed in Leuven, Belgium in 1926 as a Christmas brew, and named Stella after the Latin for "star".
Although Belgium is best known internationally for its ales, the so-called "table beers", the bottom-fermented pilsner lagers such as Stella Artois head the list for domestic consumption, making up almost 75% of Belgian beer production. Stella is promoted as an international brand by its brewer, InBev. In its home market of Belgium, however, it is marketed, priced and sold as a regular lager. Despite its success internationally, the number 1 selling beer in Belgium is its sister beer Jupiler.
In the UK, a lower ABV version is available called Stella Artois 4%. This variant was launched to compete with Beck's Vier and to address negative associations of the brand.
Stella Artois is brewed in Belgium (both in the plants of Leuven and Jupille) and the United Kingdom, as well as other countries, including Australia, and Ukraine. Much of the Stella Artois exported from Europe is currently produced at InBev's brewery in Belgium, and packaged in the Beck's brewery in Bremen, Germany.
The Anno 1366 on the Stella Artois logo refers to the origin of brewing in the city of Leuven. The city's tax records dated 1366 mention the existence of a local brewpub called Den Hoorn, ('Hoorn' in Dutch meaning 'Horn' in English, as is represented in the logo on the beer label). The frame that surrounds the name Stella Artois on the label refers to the traditional style of window frame found in Flemish architecture.
Stella Artois is available on draught and in several packaged sizes, including a 275 ml bottle, 284 ml bottle, a 330 ml bottle, a 440 ml can, a 50cl can, a pint size can known as "La Grande Bière" (568 ml), 66 cl bottle, 70 cl bottle and a 1 litre bottle