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Trade name of Cascelloid
Palitoy manufactured some of the most popular toys in Britain, some original items and others under licence. Its products included Action Man, Action Force, Tiny Tears, Pippa, Tressy, Star Wars figures and the Care Bears.
1935 The word Palitoy (based on the company founder's name) was created as a trademark for the toy division of Cascelloid
1941 Injection moulding was developed and used for the toy ranges.
1968 Palitoy was sold to General Mills in 1968
1978 Took over Chad Valley Co
1984 It closed as a business
The factory, toy moulds and copyrights were all bought by Hasbro from whom they had been a major licensee.