Difference between revisions of "Mothers Pride"
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'''Mother's Pride''' is a brand name for a variety of breads produced by British Bakeries, a division of [[Premier Foods]]. The company also bakes Nimble (reduced calorie) and [[Hovis]] branded loaves as well as supermarket 'own brand' ranges. | '''Mother's Pride''' is a brand name for a variety of breads produced by British Bakeries, a division of [[Premier Foods]]. The company also bakes [[Nimble]] (reduced calorie) and [[Hovis]] branded loaves as well as supermarket 'own brand' ranges. | ||
One well-known advertisement featured singer Dusty Springfield singing a jingle called "Knocker-Upper" (which, in the UK, refers to someone who wakes up other people). This is featured on the "Dusty: Full Circle" documentary from 1994. | One well-known advertisement featured singer Dusty Springfield singing a jingle called "Knocker-Upper" (which, in the UK, refers to someone who wakes up other people). This is featured on the "Dusty: Full Circle" documentary from 1994. | ||
Revision as of 14:46, 13 December 2008
Mother's Pride is a brand name for a variety of breads produced by British Bakeries, a division of Premier Foods. The company also bakes Nimble (reduced calorie) and Hovis branded loaves as well as supermarket 'own brand' ranges.
One well-known advertisement featured singer Dusty Springfield singing a jingle called "Knocker-Upper" (which, in the UK, refers to someone who wakes up other people). This is featured on the "Dusty: Full Circle" documentary from 1994.
- 1955 British Bakeries was set up by Rank Hovis McDougall to counter the then dominance of Allied Bakeries (Sunblest) and ensure an outlet for their flour products.
- 1936 Mother's Pride began to be sold in the North.
- 1956 Mother's Pride was marketed as a national brand by the new division.
- 1960s The advertising jingle of the time was: 'Mother's Pride's a family, A family of bread'.
- 1970-80s Mother's Pride was the best selling white bread in the UK.
See Also
- [1] Premier Foods
Sources of Information
- [2] Wikipedia