Grace's Guide

British Industrial History

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InBev is a subsidiary of Anheuser-Busch InBev. The company existed independently for several years - since the merger between Interbrew and Ambev and until the acquisition of Anheuser-Busch. InBev has operations in over 30 countries and sales in over 130 countries.

  • 1366 Interbrew's roots can be traced back to Den Horen in Leuven when the Artois brewery was founded.
  • 1987 Artois, and the Walloon-based brewer Piedboeuf, came together to form Interbrew. The move onto the international scene only happened when Interbrew acquired the Canadian beer brand Labatt. The transaction also included Labatt's sports-related assets, namely the Toronto Blue Jays baseball club, the Toronto Argonauts football club, and The Sports Network. At the time, Labatt was not much smaller than Interbrew, and since then the company has been considered a multinational with both Canadian and Belgian roots.
  • 1999 AmBev was a Brazilian beer company formed by a merger between the Brahma and Antarctica breweries. It had a dominant position in South America and the Caribbean.
  • 2001 In December Interbrew, Danone (former owner of Kronenbourg, and two other smaller brewers) were fined €91m for operating a cartel in Belgium while four Luxembourg companies were fined €448,000 the same month.
  • 2004 InBev was created from the merger of the Belgian company Interbrew and the Brazilian company AmBev. Before the merger with Ambev, Interbrew was the third largest brewing company in the world by volume, Anheuser-Busch was the largest, followed by SABMiller in second place. Heineken International was in fourth place and AmBev was the world's fifth largest brewer.
  • 2005-6 InBev announced in 2005 and confirmed in 2006 that it would move the brewing of Hoegaarden, whose brewery they found to have become obsolete, to the Piedboeuf brewery in Jupille, which resulted in huge protests and great disappointment in the town of Hoegaarden. The beer, though, is made with a very special yeast that is difficult to cultivate and keep alive (just like the special Brussels' beer Geuze that no-one ever managed to brew outside Brussels). The Jupille-based brewery proved not being capable of attaining desired levels of quality and InBev's sole alternative was to bring production back to the original Hoegaarden-brewery, causing great sarcasm in the media that, by that time, had become openly hostile towards the beer-giant.
  • 2007 In September it was announced that brewing would continue at the Hoegaarden Brewery in Hoegaarden.
  • 2008 On 12 June, InBev announced that it has made a US$46 billion offer for the brewing firm Anheuser-Busch. If successful, it would join two of the world's four largest brewing companies (based on revenue) and create a company that brews three of the top beers in the world - Bud Light, Budweiser and Skol. InBev also stated that the merger would not result in any U.S. brewery closures and they would also attempt to keep on management and board members from both companies.
  • 2008 On 13 July, Anheuser-Busch announced that they had agreed to an acquisition by Belgian brewer InBev valued at about US$52 billion in cash, or $70 per share. As a condition, InBev will be renamed Anheuser-Busch InBev and Anheuser-Busch would retain two seats on the board of directors.

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