Grace's Guide

British Industrial History

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Daimler Motoren Gesellschaft

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c.1890 Company founded by Gottlieb Daimler and Wilhelm Maybach

1892 They sold their first car

Daimler envisaged his engines being used in a wide variety of applications.

1897 A design for the trademark had the name "Daimler" arching above and an engine with the mythical phoenix above that. In addition, a car, a motorboat and an airship symbolised the use of the internal combustion engine on land, at sea and in the air.

1899 Daimler Motoren Gesellschaft applied to have the name of the brand's founder registered as a trademark. The abbreviation DMG was also registered.

1900 After Daimler's death, Wilhelm Maybach became general manager of the firm.

1900 DMG reached an agreement with the Austrian, Emil Jellinek, for the supply of innovative cars and engines for the passenger cars made in Cannstatt. Jellinek was the largest German dealer for DMG vehicles. The pseudonym "Mercédès", under which Jellinek entered car races, was to become the brand name for these DMG products, inspired by the his daughter, Mercédès Jellinek.

1901 The racing car, the Mercedes 35 hp, scored a sensational success during Nice racing week. The sporting achievement would also pay off financially for DMG - workaday versions of the racing cars and high-performance vehicles provided the basis for the future of the business.

1902 DMG applied to have the name "Mércèdes" registered as a trademark; the arched "Mercedes" lettering became the new trademark on the radiators of DMG passenger cars.

1902-09 Daimler Motoren Gesellschaft produced the Mercedes Simplex car produced using the Mercedes brand name rather than Daimler.

To satisfy the rising demand that accompanied the motor-racing successes and to ensure the necessary expansion of production, DMG decided to enlarge its factory and transferred production from Cannstatt to Untertürkheim in December 1903.

1907 After falling out with the chairman, Maybach left to set up his own business.

1909 Daimler‑Motoren‑Gesellschaft applied for legal protection for the Mercedes star on 24 June 1909.

1925 Daimler's Mercedes star was put together with Benz & Cie's laurel wreath as the symbol of the new Mercedes-Benz brand.

1926 the 2 companies merged as Mercedes-Benz

See Also

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Sources of Information

  • [1] History
  • [2] Daimler company history