Grace's Guide

British Industrial History

Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 148,487 pages of information and 233,925 images on early companies, their products and the people who designed and built them.


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July 1919.
November 1920.
April 1935.
November 1938.
March 1939.
April 1939.
May 1939.
November 1951.
February 1954.
April 1954.
June 1954.
July 1954.
August 1954.
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January 1955.
The current design.

Colgate, an oral hygiene product line and one of the namesake brands of the Colgate-Palmolive Company, is a manufacturer of a wide range of toothpastes and toothbrushes.

  • 1873 Colgate was first sold in glass jars.
  • 1896 Colgate Ribbon Dental Cream was the first toothpaste in a collapsible tube.
  • 1940s An advertising campaign for Colgate toothpaste used the slogan "It cleans your breath while it cleans your teeth".
  • From the 1960s onwards, the slogan was "The Colgate ring of confidence". Also, they have a toothpaste and toothbrush mascot for children's entertainment, "Dr. Rabbit".
  • Colgate products include:
  • Duraphat - a professional strength paste intended for the treatment and prevention of dental caries.
  • Colgate Total - a general-use toothpaste containing triclosan, sodium saccharin, low concentrations of sodium hydroxide, hydrated silica, and other polymers.
  • Colgate Cavity Protection - although most Colgate toothpaste brands use sodium fluoride, the Colgate Cavity Protection variety instead contains Sodium monofluorophosphate as the active ingredient.
  • Colgate Simply White - a whitening toothpaste that is "Clinically-proven to whiten in 14 days". Its whitening ingredient is hydrogen peroxide, which gradually bleaches the teeth. It utilizes two separate chambers that contain a whitening agent and a cleaning gel.

See Also


Sources of Information

  • [1] Colgate-Palmolive website
  • [2] Wikipedia