Grace's Guide

British Industrial History

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Cleveland Petroleum Products Co

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Advertising Plaque.
Advertising Sign.
December 1934.
February 1935.
October 1936.
May 1949.
October 1949.
October 1949.
April 1950.
November 1950.
May 1951.
February 1952. Clevecol.
May 1952.
August 1952.
October 1953. Clevecol.
November 1954. Clevecol.
April 1962.

of Central House, Upper Woburn Place, London, WC1, storage of petroleum fuels and distributors

1920 Established at Trafford Park, Manchester, and Preston

1928 The Petroleum Storage and Finance Corporation was launched which acquired Cleveland Petroleum Products Co of Manchester and Preston[1].

1931 Increase in price of Cleveland Winter blend[2].

c.1931 Public company

1934 Distillers Co gave Cleveland Petroleum Products Co the rights to use the trademark Discol in exchange for an undertaking to buy the alcohol needed from Distillers[3].

1936 Advert: Cleveland Discol fuel[4]. Discol was trademark of Distillers Co Ltd.

1937 Petroleum distributors.

1937 Lubricating oil and grease manufacturers. "Iceberg" Oils and Greases. [5]

1938 Anglo-American Oil Co acquired a major interest in Cleveland Petroleum Products Co

1951 Anglo-American Oil Co changed its name to Esso Petroleum Co Ltd.

1954 Esso increased its holding in the company

1958 Esso acquired the remaining shares in Cleveland Petroleum Products Co [6].

1962 Advert: Cleveland Discol fuel. Discol was trademark of Distillers Co Ltd. Cleveland was trademark of Cleveland Petroleum Co Ltd.

1973 Both the Esso and Cleveland names continued in use until 1973, when the Cleveland filling stations were re-branded as Esso.

See Also


Sources of Information

  1. The Times, 7 June 1928
  2. The Times 9 November 1931
  3. The Times, 23 July 1934
  4. The Times, 26 June 1936
  5. 1937 The Aeroplane Directory of the Aviation and Allied Industries
  6. The Times, 23 January 1958