of 20 North Audley Street, London, W2. Telephone: Mayfair 6131 (5 lines). Telegraphic Address: "Agaheat, Telex, London"
1929 The Aga came to England when it was marketed under licence from AGA in Sweden and was sold through Bell's Asbestos and Engineering Works in Slough.
The awareness-advertising in the new marketplace was factual, moving toward extolling the low running costs of an Aga and the existence of an innovative finance scheme. Launching a new product in the Depression was a bold venture, but there was also the advance of a new era of innovation and Art Deco reigned supreme with its linear decorative designs evocative of modern technology with curved surfaces and geometric patterns.
1933 Aga Heat Ltd was incorporated to acquire 2 companies concerned with the manufacture and sale of Aga appliances - Bell's Heat Appliances and B. H. A. Production
1934 Aga Heat was floated as a public company[1]
1935 Acquired by Allied Ironfounders[2]
1937 Listed Exhibitor - British Industries Fair. A complete range of the latest Aga Heat Storage Cookers for domestic and catering requirements are exhibited. Particular attention is drawn to the new Aga Boiler for Domestic Hot Water. (Stand Nos. B.609 and B.508)
1959 The Aga Heat sales organisation was merged into Allied Ironfounders' domestic appliance division which was also responsible for the Rayburn cooker[3]
See Also
Sources of Information
- [1] Aga Museum
- 1937 British Industries Fair Page 326