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of Wood Gate, Loughborough, Leics. Telephone: Loughborough 2463. Cables: "Zenobia, Loughborough"
1888 The company was established by William Frederick Charles, M.P.S., a chemist and perfumer. He named it after the third century A.D. Queen of Palmyra, an area now located in modern Syria. He started producing horticultural products before manufacturing perfumes and toiletries in the early 1900s.
1933 Patent - An improved display and delivery cabinet for bottles and other articles. 
1933 Patent - Improvements in or relating to hinged lid boxes. 
1939 William Frederick Charles died, aged 79.
The business continues under family direction after his death.
1947 British Industries Fair Advert as Makers of True Flower Perfumes. Manufacturers of "Zenobia" Lily of the Valley and other true Flower Perfumes, Beauty Products and Toilet Soaps; also "Zenobia" Perfumes, Greeting and Handkerchief Sachets. Also Cosmetics and other products. (Chemists' Supplies Section - Olympia, Ground Floor, Stand No. A.1314)