Grace's Guide

British Industrial History

Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 134,742 pages of information and 213,795 images on early companies, their products and the people who designed and built them.


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Advertising sign.
November 1927.
December 1927.
January 1928.
January 1929.

A range of domestic electrical appliances made by Automatic Electric Co Ltd under the ATM trademark.

1921 See advert

1927 The Xcel appliances were marketed by Siemens Electric Lamps and Supplies (see adverts)

1933 Xcel (All British) Flange Connector.

1935 Company Elexcel Ltd formed as subsidiary of Automatic Electric Co Ltd to manufacture and sell the Xcel range[1].

1951 The factory at Liverpool was acquired by the Ministry of Supply; Elexcel Ltd was placed in voluntary liquidation and the staff redeployed[2]

See Also


Sources of Information

  1. The Times, 27 Mar 1936
  2. The Times, Jun 03, 1952