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Wallace Atherton McCurd (c1873- ) was involved with several companies:
c1873 Born at Camberwell
1901 Living at 147 Kennington Park Road, Newington (age 28 born Camberwell), Civil Engineer. With wife Ellen M. (age 26 born Pimlico) and children Gladys B. (age 8) and Wallace B. (age 6). 
McCurd announced his first lorry chassis in November 1912 at which time the company was based at 10-11 South Crescent, Store Street, London WC.
McCurd had a factory at Finchley in 1913, and moved to Blyth Road, Hayes, Middlesex, in late 1921.
A McCurd 1220 car was introduced in 1922 but it was not a success and the company folded in 1927.
In February 1928 a new company, McCurd Motors Ltd, was formed and had premises on the Slough Trading Estate.