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Victor Value was a London-based value supermarket group operating at the lower end of the grocery trade.
Old Victor Value stores which survive can often be identified by their distinctive blue and white tiled frontage. The Victor Value chain included some former Anthony Jackson Foodfare outlets, which it acquired in the early 1960s.
In 1968, Victor Value had 217 stores, and was sold to Tesco for £1.75m. Tesco converted the larger branches to their own brand, but did not integrate the rest of the chain.
In the early 1980s, smaller town centre Tesco stores were re-branded as Victor Value, particularly in the North West of England. These town centre stores, including one in Huyton, were used to trial new scanning and bar code technologies before launching them in Tesco-branded stores.
In 1986, frozen food supermarket chain, Bejam, purchased the business from Tesco, and re-branded it as Bejam, before the latter was taken over by rival Iceland in 1989