Grace's Guide

British Industrial History

Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 148,459 pages of information and 233,880 images on early companies, their products and the people who designed and built them.

Tonibell

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of Barnet Bypass, Boreham Wood, herts

Manufacturer of Ice Cream

c.1950 Company formed

1961 Share offer. '...ordinary shares of Tonibell Manufacturing. Tonibell, which has been built up almost from scratch in 11 years by Mr R. A. Peters, manufactures ice cream in bulk and distributes it through a number of companies of which it retains voting control, but from which it draws no profits At present its sales network covers only 10% of what is said to be an expanding market. Tonibell however, is now extending its field of operations to the Midlands and to the south coast land It in time decide to make and Market frozen foods as well as Ice Cream...'[1]

1962 Advertisement 'As far back as 1939, in the last Paris International Competition, Tonibell won the Silver Cup of Honour.'[2]

1964 Takeover Bid. 'The British-American Tobacco Company - world's largest cigarette makers with factories in fifty countries — last night made a surprise £2,750,000 take-over bid for Tonibell ice-cream....Ronald Peters, his family and other directors, who own more than two-thirds of the shares. The Tonibell business, with several hundred "chime" vans, was built up by Italian-born Mr. Peters, 38, from a small ice-cream shop opened in 1948.'[3]

See Also

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Sources of Information

  1. Birmingham Daily Post - Thursday 02 March 1961
  2. Coventry Evening Telegraph - Friday 13 July 1962
  3. Daily Mirror - Saturday 18 July 1964