of Coventry and Birmingham
- 1896 The Ariel name appeared again in 1896, this time on motorised transport after the Starley Brothers company amalgamated with Westwood Manufacturing Co. The first Ariel vehicle was a tricycle that used a 2.25 hp De Dion engine mounted at the rear. More tricycles were produced and quadricycles were added in 1901 as Ariel then moved into car production.
- 1896/7 Directory: Listed under cycles. More details. Also shown under Coventry
- 1897 Had a factory in Fleet Street, Coventry to produce cycles and opened a new component factory at Adderley Park
- 1900 Facing bankruptcy they closed both works
Sources of Information