Grace's Guide

British Industrial History

Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 125,183 pages of information and 195,063 images on early companies, their products and the people who designed and built them.

Starley Brothers and Westwood Manufacturing Co

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of Coventry and Birmingham

  • 1896 The Ariel name appeared again in 1896, this time on motorised transport after the Starley Brothers company amalgamated with Westwood Manufacturing Co. The first Ariel vehicle was a tricycle that used a 2.25 hp De Dion engine mounted at the rear. More tricycles were produced and quadricycles were added in 1901 as Ariel then moved into car production.
  • 1896/7 Directory: Listed under cycles. More details. Also shown under Coventry
  • 1897 Had a factory in Fleet Street, Coventry to produce cycles and opened a new component factory at Adderley Park
  • 1900 Facing bankruptcy they closed both works

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