Smith, Starley and Co
From Graces Guide
Sewing machine makers, of St. Agnes Works, Hale Street, Coventry (1873)
of Ariel Works, Spon Street, Coventry.
of Trafalgar Works, Crow Lane, Coventry (1876)
1871 Starley was joined in business by William Borthwick Smith as Smith, Starley and Co at St. Agnes Lane, Hales Street to manufacture the "Europa" sewing machine which had been patented by James Starley that year and the "Ariel" bicycle. The "Ariel" was licenced to be manufactured by Haynes and Jefferis. For a summary of the various users of the Ariel name see Ariel - an overview.
1872 Hillman leaves the partnership. '...the Partnership heretofore subsisting between Borthwick Smith, James Starley, and William Hillman, under the style of Smith, Starley, and Co., carrying on business as Sewing Machine s&d Bicycle Manufacturers, at St. Agnes Works, Coventry, has been dissolved by mutual consent, and by the retirement of William Hillman. All debts due to and owing by the said partnership will be received and paid by the said Borthwick Smith and James Starley, henceforth trading in partnership under the style of Smith and Starley...' 
Sources of Information
-  Gazette Issue 23931 published on the 24 December 1872. Page 20 of 46
- The Times, 25 December 1872
- Smith, Starley and Co, by David Best