Shredded Wheat Co
of 66 General Buildings, Aldwych, London, WC2 and later of Welwyn Garden City, Herts. British subsidiary of an American company, maker of Shredded Wheat
1890 Company founded in the USA by Henry Perky.
1905 The Shredded Wheat Company demonstrated at 223, Tottenham Court-road, W.C. a method of preparing wheat for food without grinding it into flour in the usual way. After careful cleaning, the wheat had been boiled for about thirty minutes, until the grains were soft enough to be crushed without difficulty, and in that state put into a hopper above the shredding machine. From thence it fell between a pair of hardened rolls running in contact, one of the rolls being turned with circumferential grooves, through which the grains were squeezed, emerging in the form of threads. The fibrous product was baked for a few minutes, and then formed a crisp and pleasant cake or biscuit. The system avoids many possibilities of contamination during the process of bread-making, and the nutritious qualities of whole-meal bread are retained without the presence of coarse particles.[1]
1926 The original company opened a factory in Welwyn Garden City, Hertfordshire
1928 Acquired by Nabisco
Welgar became its registered trade mark.
See Wikipedia entry.
See Also
Sources of Information
- ↑ Engineering 1905/01/23