Grace's Guide

British Industrial History

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Shell-Mex and B. P.

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Advertising Sign.
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January 1969. Readimade.
1973.

1931 Formation of joint marketing company [1] to market and sell the petrol and oil products of Shell and BP in UK. Shell owned 40%, BP owned 40% and 20% by the Eagle Group[2].

1934 Acquired Power Petroleum Co and a controlling interest in Dominion Motor Spirit Co.

1938 the principal suppliers of petrol in the UK, namely Anglo-American Oil Co, National Benzole Co, Shell-Mex and B. P. and Trinidad Leaseholds, joined together with Government approval to form the Petroleum Board to consider the problems of petroleum distribution in the event of war.

1939 On 3rd September, the Board became an executive body under Government direction. All products were sold under a Pool description, the selling price of each product being subject to Government control.

1939 See Aircraft Industry Suppliers

1948 The Petroleum Board was dissolved in June.

By 1955 Aladdin Pink was a registered trademark of Aladdin Industries and Shell-Mex and B.P. used to describe a brand of paraffin.

1956 Shell-Mex and BP made an offer to National Benzole Holdings to acquire their interests in National Benzole Co, essentially motor fuel and lubricant distribution[3].

1959 Shell took over the Eagle Group, since when the shares have been held 60% by the Shell group, 40 per cent by the BP group

1966 Split of the national chain of filling stations between the 3 brands[4].

1975 Shell-Mex and BP was closed down after the operations had been split between the 2 parent companies in proportion to their shareholdings. BP would retain the brands National Benzole and Pink Paraffin[5].

See Also

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Sources of Information

  1. The Times 14 November 1931
  2. The Times, 13 July 1933
  3. The Times, 30 November, 1956
  4. The Times, 20 April 1971
  5. The Times, 15 December 1975
  • Competition Commission [1]