Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 125,709 pages of information and 196,433 images on early companies, their products and the people who designed and built them.
Note: This is a sub-section of Rover
1896 A public company, the Rover Cycle Co, was registered on 13 June, to take over the business of J. K. Starley and Co. Directors: F. D. Dixon-Hartland, Alfred H. Griffiths, Richard R. Beard and J. K. Starley. The works consisted of three factories and a floor area of more than 40,000 square feet. 
1896 Other records say Harry Smith was MD at this time
1896/7 Directory: Listed under cycles as Rover Cycle Co. Limited of Meteor Cycle Works
Ernest Forrester joined as Chief Tester
1912 Listed in Spennell's directory of Coventry as Cycle Manufacturers