Grace's Guide To British Industrial History

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Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 163,136 pages of information and 245,598 images on early companies, their products and the people who designed and built them.

Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 147,919 pages of information and 233,587 images on early companies, their products and the people who designed and built them.

Rootes Group

From Graces Guide
January 1920.
June 1923.
September 1925.
August 1926.
October 1936.
September 1937.
January 1944.
March 1949.
October 1949.
October 1949. Humber, Hillman and Sunbeam-Talbot.
August 1950.
April 1951.
March 1953.
October 1953.
October 1962.
October 1968. Australian Valiant.

The Rootes Group was a British automobile company which started as a distributor in Kent and grew into a manufacturer based in the UK Midlands.

Rootes was the owner of many well-known British marques, including Hillman, Humber, Singer, Sunbeam, Talbot, Commer and Karrier.

19th century: A cycle-repair and construction business was established by Mr Rootes, father of William Rootes, (Senior) in Goudhurst, Kent.

1897 William Rootes, (Senior) founded a motor business[1] which offered the sale and servicing of motor vehicles.

1917 The Rootes set up a private company called Rootes Ltd to acquire the Maidstone branch of the motor business of William Rootes, (Senior) which was engaged in repair of aircraft engines and manufacture of aircraft parts[2]

1919 Rootes Ltd resumed servicing and sales of cars and commercial vehicles. William Rootes was joined by his brother Reginald Rootes

Growth was based on the distribution of cars, in particular the innovative methods of export, administered from Devonshire House, Piccadilly, with a packing depot on the Thames at Chiswick.

1928 Rootes acquired control of Hillman

1928 Humber, Hillman and Commer combined and Rootes, who had handled the export sales, provided capital for the re-organisation. Soon they had 60% of the shares and acquired control. [3]

1933 Name of holding company changed to Rootes Securities Ltd [4]; Humber Ltd became the manufacturing division and Rootes Ltd controlled distribution, property, and hire-purchase financing subsidiaries.

1934 August. Purchased Karrier. [5]

1935 October. Purchased the assets of S. T. D. Motors including Clement Talbot, Darracq Engineering Co and Sunbeam [6] [7] [8]

By 1936 the Rootes group of companies also included Thrupp and Maberly[9]

1937 Purchased British Light Steel Pressings

1939 Purchased Thrupp and Maberly.

1939 Company name changed

As Rootes grew and took over other companies, it became one of the earliest advocates of the policy of "badge engineering". Hillman was intended to be the basic brand, Singer slightly more upmarket, Sunbeam was the sports brand, while Humber made luxury models. Commer and Karrier were the commercial vehicle brands, with Commer manufacturing light vans with the Karrier badge appearing on heavy vans and light duty trucks (mainly for municipal use).

WWII Like most other British car manufacturers, Rootes produced armaments including aircraft, aero-engines, armoured vehicles and commercial vehicles.

In 1940, under the Government's shadow factory scheme, Rootes built its massive assembly plant in Ryton-on-Dunsmore, near Coventry, initially manufacturing aircraft, one of the first types being the Bristol Blenheim. Production included one of the RAF's heavy bombers, the Handley Page Halifax. Following the war, the plant was the main focus of the company's passenger car operations. Rootes also sponsored satellite manufacturing operations around the world, notably in Australasia and the Middle East. The best known example of the latter being the Iranian-built Paykan, based on the Hillman Hunter.

by 1941 the Rootes Group was advertised as the name of the overall Group[10]

After WWII J. Brockhouse and Co acquired the Sunbeam and Karrier trolleybus business from Rootes

1949 Incorporated as a public company; name changed to Rootes Motors Ltd.; Ordinary shares, most of which were held by the Rootes family, were not available to the public. Employed 17,000 persons. [11]

Rootes Ltd continued as a distributor.

1954 Members of the Rootes Group include:[12]

1966 Chrysler expanded into Europe, by taking over the Rootes Group, Simca of France and Barreiros of Spain, to form Chrysler Europe.

1967 The 30 companies in the Rootes group were consolidated into 2 - Rootes Motors Ltd and Rootes Pressings (Scotland) Ltd - in order to reduce admin expenses[13]

See Also


Sources of Information

  1. The Times, Nov 21, 1949
  2. The Times, Monday, Nov 21, 1949
  3. The Times, Monday, Nov 21, 1949
  4. The Times, Monday, Nov 21, 1949
  5. The Times, Friday, Aug 10, 1934
  6. The Times, Thursday, Oct 25, 1934
  7. The Times, Tuesday, Feb 12, 1935
  8. The Times, Friday, Jul 05, 1935
  9. The Times, Oct 24, 1936
  10. The Times, Feb 05, 1941
  11. The Times, Monday, Nov 21, 1949
  12. Commer Karrier Booklet Dec 4th 1954
  13. Times, Dec 29, 1967