Grace's Guide

British Industrial History

Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 148,459 pages of information and 233,880 images on early companies, their products and the people who designed and built them.

R. Whites

From Graces Guide

Jump to: navigation, search
Advertising sign.
Stoneware bottles (Image: © Chris Iles – Friends of Williamson Tunnels.)

of Camberwell, London

R. White's Lemonade is a brand of a carbonated soft drink, which is produced and sold in the UK by Britvic, and has been produced for over 150 years. R. White's contains real lemons and is available as a diet, cloudy or normal drink.

1845 R. Whites Lemonade was first produced by Robert and Mary White, along with other carbonated drinks. Originally sold from a barrow, their drinks proved so refreshing that the business rapidly expanded.

By 1869, the company had five production units and 16 depots across the Midlands and South East of London.

1885 The firm applied for three trademarks, including one for their Ginger Beer which had become very popular.

1891 The company merged with H. D. Rawlings, another carbonated drink manufacturer.

1969 The company was taken over by Whitbread, the brewers, then became part of Britvic Soft Drinks.

1970 The company opened a factory in Beckton, East London, which now produces large pack carbonated drinks for Britvic Soft Drinks.

1973 The popular Secret Lemonade Drinker advertising campaign was launched, devised by Rod Allen who wrote the slogan. The adverts featured the actor Julian Chagrin, dubbed with the voice of Ross MacManus (father of Elvis Costello). MacManus wrote the song, with his son providing the backing vocals.

1980 The company merged with the soft drinks division of Bass (Canada Dry UK) to form Canada Dry Rawlings.

1986 The brand merged with Britvic's when Britvic and Canada Dry Rawlings merged.

See Also

Loading...

Sources of Information

  • [1] Wikipedia
  • [2] Britvic Brands - R. Whites
  • Trademarked. A History of Well-Known Brands - from Aertex to Wright's Coal Tar by David Newton. Pub: Sutton Publishing 2008 ISBN 978-0-7509-4590-5