Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 125,949 pages of information and 196,591 images on early companies, their products and the people who designed and built them.
1903 William Morris entered into a partnership, the Oxford Automobile and Cycle Agency, where he was works manager. His partner, a wealthy undergraduate, was a spendthrift which brought bankruptcy to the company. F. G. Barton was Manager.
A small bank loan allowed Morris to restart in business but his main interest had moved to motor cars.
He sold the cycle business and in 1909 set up the Morris Garage where he sold, hired, and repaired cars.
Sales quadrupled in four years and by 1913 Morris was a successful and respected Oxford businessman.