Mayflower Automotive Products
of Hamilton Works, Plymouth Road, Tavistock.(1971)
1964 (winches) "fully approved by The Rover Company Limited for fitting to all models. Write for details and price to: MAYFLOWER AUTOMOTIVE PRODUCTS LTD., Hamilton Works, Tavistock, Devon."[1]
1970 Avimo, the Taunton based engineering firm, took over W. R. Hamilton (Plymouth) and Mayflower Automotive Products[2]
Avimo then sold 2 subsidiaries (Mayflower Automotive Products and Avimo Telecommunications) to Fairey Aviation Co. The deal leaves Avimo free to concentrate on production of optical and electronic instruments.[3]
1975 Fairey designed and manufactured a mechanical overdrive unit for Land Rovers. Vehicles fitted with the unit carried a badge on the rear saying 'Overdrive by Fairey', with the Fairey logo.
This branch of products effectively ceased in the early 1980s when new product development at Land Rover and a trend for manufacturers to build accessories in-house forced Fairey to drop out of the sector.
The American company Superwinch bought the Tavistock works and continued making the Fairey-designed winch for a few years. The site is now Superwinch's European base and manufacturing facility. The Fairey Overdrive is still in production in America.