Grace's Guide To British Industrial History

Registered UK Charity (No. 115342)

Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 163,107 pages of information and 245,598 images on early companies, their products and the people who designed and built them.

Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 147,919 pages of information and 233,587 images on early companies, their products and the people who designed and built them.

Lux

From Graces Guide
Lux soap packet.
Advertising sign.
1918.
April 1939.
July 1940.
November 1942.
July 1945.
1947.
November 1950.
November 1953.
June 1954.

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August 1954.
August 1954.

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September 1954.
January 1955.
January 1955.
May 1955.

Made by Lever Brothers.

1899 Lever Brothers introduced a new type of product in the UK, Sunlight Flakes, which made housework easier than the traditional hard soap bars.

1900 Sunlight Flakes was renamed Lux Flakes.

1916 Subsequently it was launched in the US, and marketed as a laundry soap targeted specifically at 'delicates'.

1928 Lux toilet soap was introduced in the UK as a brand extension of Lux soap flakes. Subsequently Lux soap has been marketed in several forms, including handwash, shower gel and cream bath soap.

1930-70s The colours and packaging were altered at various times, reflecting fashion trends.

1935 Lux toilet soap was introduced as a bathroom soap in the US.

1990s Lux shower gels and liquid soaps, etc. were introduced.

2004 Lux range relaunched.

See Also

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Sources of Information

  • [1] Wikipedia
  • [2] Unilever company website