Lancer were motorcycles built in Coventry in 1904.
This machine had an upright Minerva engine, set in a diamond frame, belt drive and braced forks. They listed machines of 2hp, 2.75hp and 3.5hp, along with a free-engine option. The enterprise was short lived.
Sources of Information
The British Motorcycle Directory - Over 1,100 Marques from 1888 - by Roy Bacon and Ken Hallworth. Pub: The Crowood Press 2004 ISBN 1 86126 674 X