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1896. Formed by Harry Lawson with the objective of gathering under one management the licence to use all the patent rights held by the British Motor Syndicate other than those related to cycles; these included Daimler, De Dion, Bollee, Kane-Pennington, Garrard and Blumfield and Serpollet systems. The purchase money was £500,000 which was paid half in cash and half in shares. The capital was £750,000 of which £250,000 was offered for subscription for working capital .
The prospectus listed the directors as:   Earl of Winchilsea and Nottingham, Harry Lawson, Herbert H. Mulliner, George Salter, J. H. Mace, Frederick Goddard, T. Harrison Lambert, Evelyn Ellis, E. J. Pennington, Gottlieb Daimler, Comte De Dion, and Henry Sturmey
1896 April. The company purchased the premises of the Coventry Cotton Spinning and Weaving Co just purchased by Daimler. The premises were four stories measuring 162 ft. by 102 ft. They immediately let the top floor to the Beeston Tyre Syndicate, the second floor to the British Motor Syndicate and Humber had the ground floor. This became known as the Motor Mills.
1896 May. Company was registered as Great Horseless Carriage Co.,Ltd on the 4th May 1896.
1896 July. Reynold's Newspaper pointed out that there was a boom in new companies asking for large amounts from the public but which received very much less in subscriptions; examples were Great Horseless Carriage Co and New Beeston Cycle Co .
1896 The offer of shares in British Motor Syndicate was criticised in the newspapers such as Pall Mall Gazette on the grounds that the rights it owned and the profits it was entitled to were shared with a number of other companies including Great Horseless Carriage Co, New Beeston Cycle Co, London Electric Cab Co, Daimler Motor Co and caution was advised about subscribing .
1897 November. Exhibited at the 1897 Stanley Cycle Show. Eight vehicles with frames the same as Daimler and the engines built by them. Included a sporting dogcart, Bollee tandem, De Dion tricycle, a brougham of foreign build and a trade cart. 
1897 December. Director's report issued. Full details.
1897 December. Proposal from Harry Lawson that the company be reorganised which would involve voluntary liquidation, and that the liquidator would enter into agreements with British Motor Syndicate and a new company the Motor Manufacturing Co (MMC) would take over the business of the Great Horseless Carriage Co but with reduction in capital.
1897 December. The committee to consider and advise on the changes were: M. H. Buckra (Shares 2,500 pounds), T. C. Boorn (1,000 pounds), S. De Brath (400 pounds), R. Hoffman (500 pounds), C. Mann (1,000 pounds), Norman Tronson (6,000 pounds), R. Wheeler (1,300 pounds), F. W. Woodhouse (1,000 pounds), J. W. Wagner (7,500 pounds).
1897 December. A new company, the Motor Manufacturing Co (MMC), took over the business of the Great Horseless Carriage Co but with reduction in capital  The company had produced the electric cabs used in London and had an order for a further 75. Another fifty were ordered from another company because they could not produce them.
1898 June. Winding up order (Bankruptcy).