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formerly Coles and Matthews
1889 William Sammons Hubbard formed a partnership with Alfred Herbert and bought Coles and Matthews for 4,000 pounds. They renamed the company Herbert and Hubbard, making boilers and general engineering equipment. The fathers of each of the two men provided their sons with a capital of £2000 each. Initially, production concentrated on ploughing tackle and steam rollers but moved very swiftly to making machine tools and tubing directed at the cycle trade.
1889 Pill picking and sorting machine. 
1890 Partnership dissolved. '...hereby given, that the Partnership heretofore subsisting between us the undersigned, Alfred Edward Herbert and William Sammons Hubbard, carrying on business as Mechanical Engineers and Boiler Makers, at Queen's-road, in the city of Coventry, under the style or firm of Herbert and Hubbard, has been dissolved, by mutual consent, as and from the 1st day of October, 1890...'
By 1894 Herbert had bought out Hubbard, who left the business, which was turned into a limited liability company Alfred Herbert.