Flexible Electric Cords
of Newcastle-under-Lyme
1902 Company founded.
1927 Private company formed as Flexible Electric Cords Ltd.
1934 A. Rist (1927) Ltd, a subsidiary of Joseph Lucas Ltd, acquired Flexible Electric Cords, a small company manufacturing electric cable for motor vehicles and other uses; this company then changed its name to Rist's Wires and Cables Ltd. Lucas has said that it financed this development in order to safeguard the supply of cable for use with its electrical equipment as it wanted to have a source of supply outside the cable manufacturers' "ring" that existed at that time.
1935 Name changed.