Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 133,025 pages of information and 210,222 images on early companies, their products and the people who designed and built them.
of 37-8 Long Acre, London
UK Agents for FIAT of Turin
See also -
1903 Incorporated as a limited company in November by D'Arcy Baker
1905 Produced 12-16, 16-24, 24-40 and 50-60 h.p. models. 
Early chassis of Fiats were bought by the pioneer bus operator Bristol Tramways.
They were not to standard and in 1910 Bristol won damages against the supplier for vehicles not meeting the company's specifications.
However, after this revelation the North Eastern Railway decided to buy 18 Fiats Ffrom 1907 to 1910.
1911-17 Fiat Motors Ltd; annual reports in Coventry Archives
1913-1917 For a list of the models and prices of Cars see the 1917 Red Book
1913-1917 For a list of the models and prices of Petrol Motors see the 1917 Red Book
1914 Sole concessionaires for FIAT cars in the UK, India and the British colonies. 
Fiats surplus to World War 1 were reconditioned in Britain, being brought back from continental battlefields.
1924 Fiat Motors of 43-44 Albemarle-street London and Wembley, Middlesex had for many years been sole concessionaire for the UK, Northern Ireland and latterly the Irish Free State for the sale of Fiat motor cars, manufactured by FIAT of Turin, of Italy. A new company, styled Fiat (England) was now registered to take over the concession hithero handled by Fiat Motors and the sale of other products of the Italian company. Mr D'Arcy Baker who was for the past twenty-one years been in charge of "Fiat" interests in the UK and Ireland, retained that position, and, in addition became chairman of the board of directors of the new company.