Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 132,191 pages of information and 209,712 images on early companies, their products and the people who designed and built them.
Lancelot Road, Wembley, Middlesex.
1924 Fiat Motors of 43-44 Albemarle-street London and Wembley, Middlesex had for many years been sole concessionaire for the UK, Northern Ireland and latterly the Irish Free State for the sale of Fiat motor cars, manufactured by FIAT of Turin, of Italy. A new company, styled Fiat (England) was now registered to take over the concession hithero handled by Fiat Motors and the sale of other products of the Italian company. Mr D'Arcy Baker who was for the past twenty-one years been in charge of "Fiat" interests in the UK and Ireland, retained that position, and, in addition became chairman of the board of directors of the new company.
1951 Exhibitor at the 1951 Motor Show in the Car Section.