Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 126,213 pages of information and 198,047 images on early companies, their products and the people who designed and built them.
of 36 Queen Anne's Gate, London, SW1. (1951)
Esso is an international trade name for ExxonMobil and its related companies. The name is derived from the initials of the pre-1911 Standard Oil which was split into 34 separate companies  after anti-trust action by the U.S. Government including:
1888 Anglo-American Oil Co was established as the UK distributor of the products of Standard Oil Company of America.
1938 Anglo-American Oil Co acquired a majority interest in Cleveland, an independent company. Cleveland's products included a benzole blend and an alcohol blend called Discol developed by Distillers Co. The Cleveland name continued in use until 1973, when the Cleveland filling stations were re-branded as Esso.
1951 Anglo-American Oil Co changed its name to Esso Petroleum Co Ltd.
1954 Esso increased its holding in Cleveland.
In the UK, Esso Blue was the brand name of Esso's paraffin oil (kerosene) for domestic heaters. Their TV advertising song from the 1950s through to the 1970s was the famous "Bom, Bom, Bom, Bom, Esso Blue!" A later campaign used the well-known song tune of "Smoke Gets in Your Eyes" cleverly reworded as: They asked me how I knew, it was Esso Blue, I of course replied, with lower grades one buys, smoke gets in your eyes. ... The non-smoking paraffin.
1964 Opened refinery at Milford Haven, Pembrokeshire.
In 1973, the brand was largely replaced in the US by the Exxon brand, while Esso remained widely used elsewhere.
1999 Exxon took over Mobil to form ExxonMobil. In most of the world, the Esso brand and the Mobil brand are the primary brand names of ExxonMobil.