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Edward O'Brien of Coventry.
'The World's Largest Cycle Dealer'
1912-13 Listed as 'O'Brien, Edward Ltd., cycle dealer, 201 Foleshill road (wire O'Brien; Tel. 185)' and also listed is 'O'Brien, Edward, The Uplands, 7 Rochester Road'.
Cycle shop under the name of Francis Salmon O'Brien existed until the 1990s