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Formerly the European Sewing Machine Co
1868 July. Mention of the Coventry Sewing Machine Co in a minor court case.
1868 Their Paris agent, Rowley B. Turner (Turner's nephew), brought one of the new French "bone-shakers" (see Michaux Velocipede) to the factory and the company soon started making bicycles. He obtained an order for 400 velocipedes to be exported to France but the Franco-Prussian War forced the company to build up the home market instead.
1868 Patent. '1678. To James Starley, of the Coventry Sewing Machine Company, Coventry, in the county of Warwick, for the invention of "improvements in sewing machinery."'
1869 February: the company had received an order for a large number of velocipedes; the directors brought this to the attention of the general meeting since it was outside the articles of association (see image right). The name was changed to Coventry Machinists Co
1883 The Coventry Sewing Machine Co was listed to be struck off the register of companies.
Part of the original building at Cheylesmore was used by the Company's direct descendants Swifts of Coventry Ltd to manufacture cycles until the end of 1930.