Chrysler Motors Ltd, of Mortlake Road, Kew Gardens, Richmond, Surrey. British arm of an American company
Also see Chrysler Motors and Chrysler International
1921 Walter P. Chrysler arranged to take a controlling interest in Maxwell. Maxwell Motors was re-incorporated in West Virginia with Walter Chrysler as the chairman.
1925 Chrysler formed his own company, the Chrysler Corporation. That same year, the Maxwell line was phased out and the Maxwell company assets were absorbed by Chrysler.
1925 Maxwell Chrysler Motors was at this address
1928 The De Soto brand was founded by Walter P. Chrysler on August 4, 1928, and introduced for the 1929 model year. Chrysler wanted to enter the brand in competition with its arch-rivals General Motors, Studebaker, and Willys-Knight, in the mid-price class. Shortly after DeSoto was introduced, however, Chrysler completed its purchase of the Dodge Brothers, giving the company two mid-priced makes. Had the transaction been completed sooner, DeSoto would never have been introduced.
1951 Exhibitor at the 1951 Motor Show in the Car Section.
1959 Makers of Fargo commercial vehicles.
1961 End of production of De Soto models
1963 Exhibitor at the 1963 Motor Show. Importer
1963 Chrysler acquired another 38 per cent holding in Simca, adding to its 25 per cent share and giving it a controlling interest in the company (Fiat retains about 20 per cent). It is expected to use its new position to expand its distribution on the Continent.[1]
1964 Acquired 46 percent of Rootes Motors which was in financial difficulties[2]
1966 Chrysler expanded into Europe, by taking over the Rootes Group, Simca of France and Barreiros of Spain, to form Chrysler Europe.
1967 Chrysler took a controlling interest in Rootes, which had announced a £97 million loss.
Subsequently Chrysler acquired the minority interest in Rootes and suppressed the Rootes brand, using Chrysler instead.
Models
- Imperial - 1926-
See Also
Sources of Information
- [1] Wikipedia
- 1963 Motor Show