Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 132,627 pages of information and 209,984 images on early companies, their products and the people who designed and built them.
of Britannia Works, Cobden Street, Leicester. Telephone: Central 1766. Cables: "Cascelloid". London Office; 2 Butler Street, Milton Street, EC. Telephone: Clerkenwell 8493. (1929)
of Abbey Lane, Leicester. Telephone: Leicester 61223. Cables: "Cascelloid, Leicester". London Office: 11 Southampton Row, London WC1. (1947)
1919 Cascelloid Ltd was formed by Alfred Edward Pallett
1920 Their first toy was produced
1925 Their first doll was produced
1927 September. Fire destroys the works
1929 Listed Exhibitor - British Industries Fair. Manufacturers of everything in Celluloid and Erinoid. Toys, Advertising Novelties, Mirrors, Photo Frames, Brushes, Calendars and more particularly any article to Customers' requirements in these materials. (Stand Nos. J.130 and C.67) 
1931 Advert. 'Flitafast' flying propellers to protect seeds in the garden from birds.
1931 Company bought by British Xylonite Co.
1932 Moved to Abbey Road, Leicester
1935 Commenced using the Palitoy name (based on the company founder's name) for a range of toys.
1947 Listed Exhibitor - British Industries Fair. Manufacturers of "Palitoy", "Plastex" Hard and Soft Body Dolls, Rattles, Floating and Miniature Toys, Whistles, Boxed Games, Table Tennis Sets, "Flitafast" Windmills, "Durite" Soft Toys, "Zote" Rubber Balls and Sand Quoits. (Olympia, 3rd Floor Stand No. K.2432)
1968 Palitoy was bought by General Mills.
1977 Bakelite Xylonite/BXL Cascelloid Division, of Abbey Lane, Leicester, of Plenmeller Works, Haltwhistle and of West Street, Stamford.
1980 Palitoy became independent again.
1982 Bakelite Xylonite's Cascelloid Division continued trading at West Street, Stamford
1986 Palitoy ceased trading. The factory at Coalville, moulds and copyrights were bought by Hasbro.