Grace's Guide To British Industrial History

Registered UK Charity (No. 115342)

Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 163,165 pages of information and 245,632 images on early companies, their products and the people who designed and built them.

Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 147,919 pages of information and 233,587 images on early companies, their products and the people who designed and built them.

Brooke Bond and Co

From Graces Guide
Advertising sign.
Advertising Sign.
Brooke Bond Advertising Sign.
Advertising Sign.
Advertising sign. Pre-Gestee.
Advertising sign for Tea.
Advertising sign for Beef Cubes.
Advertising sign for tea.
April 1933.
March 1939.
March 1939.
April 1939.
April 1939.
May 1939.
May 1939.
May 1939.
1951
December 1953.
July 1954.

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October 1954.
February 1955.
March 1955.
June 1955.
September 1956.
1960s.
October 1963.
November 1963.

of Trafford Park, Manchester, maker of Brooke Bond Tea

Brooke, Bond and Co was founded by Arthur Brooke (1845-1918) who was born at 6 George Street, Ashton under Lyne, Lancashire, England in 1845. [1]

1869 He opened his first Tea Shop in Manchester, Lancashire. There never was a "Mr Bond" - Arthur Brooke chose the name simply because it sounded pleasing to his ears. Encouraged by the success of this shop, he opened further shops in Liverpool, Leeds, Bradford, London and Scotland.

1870s Business suffered from the depression.

1892 The company was registered as a a limited company to acquire the business of tea merchants, dealers, etc; it started to sell wholesale.

1911 Opened London packing plant at Goulston, St. Stepney. [2]

1918 Arthur Brooke died and his eldest son Gerald Brooke took over the running of the business.

1930 The most famous brand of Brooke Bond is PG Tips, launched in 1930. PG Tips is currently the bestselling tea in the UK.

In the 1950s and 1960s, packets of Brooke Bond tea included illustrated tea cards, usually 50 in a series,

1956 Advertisements featuring "talking" chimpanzees were started on TV.

1968 Merged with Liebig Extract of Meat Co forming Brooke Bond Liebig, including famous food brands such as Fray Bentos and Oxo

1974 Acquired the Baxters butchery chain[3]

1984 Company was taken over by Unilever who then sold parts of the business.

The Brooke Bond name has now been dropped for all external communication and is used only in internal corporate communications.

The Brooke Bond factory is at Trafford Park in Manchester but is not to be confused with the factory of Gold Crown Foods Ltd, Liverpool, which took over production of Brooke Bond Choicest Blend tea. Since then, Brooke Bond rapidly gave way in supermarket shelf space to Yorkshire Tea. A few outlets kept the faith, notably Waitrose, but even they had to admit defeat when the Gold Crown Foods factory burnt down late in 2005.

See Also

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Sources of Information

  1. [1] Wikipedia
  2. Stepney Official Guide, 1960.
  3. The Times Dec. 29, 1984
  • Trademarked. A History of Well-Known Brands - from Aertex to Wright's Coal Tar by David Newton. Pub: Sutton Publishing 2008 ISBN 978-0-7509-4590-5