Grace's Guide

British Industrial History

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Britax Excelsior

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1963 As part of a reorganisation the Britax safety belt business was injected into the Excelsior Motor Co; the company's mechanism for safety belts had been accepted in Germany and Sweden[1]

c.1968 The name of Excelsior Motor Co was changed to Britax Excelsior Ltd; subsidiary companies were Britax (London), P. M. G. Thorpe, Notek Electric Co and Proctor Industries [2]

1969 Acquired their public relations firm Peter Roderick, headed by Peter Easton, which then moved to Byfleet[3]

1969 Expected growth in demand for safety belts due to legal changes in France, Australia, etc. Agreement signed to purchase Kolb of Germany, maker of steering locks, which complemented the existing business; vehicle lighting systems expected to add business in future[4]

1970 After a fall in demand in the previous year, the business had been stabilised[5]

c.1970 Name changed to Britax.

1971 The Proctor family sold its Britax-Excelsior safety equipment firm to Griffiths Bentley[6]

1972 Formation of joint venture with Accles and Pollock called Accles Britax[7]




1983 The name of Beacon Motors was changed to Britax Exclesior

1989 Registered office changed to Chertsey Road, Byfleet, Surrey

1991 Registered office changed to Churchill Way West, Andover, Hampshire


See Also

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Sources of Information

  1. The Times Jan. 24, 1964
  2. The Times Jan. 8, 1969
  3. The Times Jan. 28, 1969
  4. The Times Jan. 12, 1970
  5. The Times Nov. 25, 1970
  6. The Times Oct. 16, 1971
  7. The Times May 1, 1972
  • Companies House filing