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| Ariel - an overview of the various companies and their connections
A guide to the main companies involved in making Ariel machines following James Starley's original development.
N.B. this represents work in progress and hopefully the gaps can be filled in future.
|1870||James Starley and William Hillman patented the Ariel "ordinary".||-||-||-|
|1871||James Starley and William Hillman started making Ariels.||-||-||-|
|1871 - 3||Smith, Starley and Co making the Ariel as well as sewing machines||-||-||-|
|1874||Smith, Starley and Co moved to Ariel Works, Coventry. Haynes and Jefferis had licenced the Ariel from Starley||-||-||-|
|1875 - 9||Haynes and Jefferis at Ariel Works - sole licensees for the Ariel||-||-||-|
|1880||Haynes and Jefferis had gone into liquidation and been incorporated into D. Rudge and Co which occupied Ariel Works, Coventry||-||-||-|
|1893-4||Ariel registered as trademark by Guest and Barrow but the company closed in 1894.||-||-||-|
|1896||Dunlop Pneumatic Tyre Co formed to take over Pneumatic Tyre Co, Coventry; acquired Ariel name.||-||-||-|
|1896||Dunlop Cycle Co established||-||-||-|
|1896-7||Name changed to Ariel Cycle Co||-||-||-|
|1897-8||Ariel Cycle Co acquired by Cycle Components Manufacturing Co Ltd. Production moved to Ariel Works, Bournbrook.||First motorised Ariel tricycle||-||-|
|1901||Ariel Cycle Co.||First Ariel motorcycle produced||Started to make motorcars||Ariel Motor Co Ltd sold Ariel quadricycles|
|1906||Ariel Cycle Co.||Ariel Motors (1906) formed to consolidate production and retail||Ariel Motors (1906) formed to consolidate production and retail||Ariel Motors (1906) formed to consolidate production and retail|
|1909-10||Ariel, Fleet and Mercury cycles produced by Ariel Works, Bournbrook||Components Ltd continued production||Components Ltd disposed of car making to Lorraine Dietrich||Ariel Motors; Ariel Motors (1906) declared bankrupt.|
|1911||Ariel, Fleet and Mercury cycles produced by Ariel Works, Bournbrook||Components Ltd continued production||Lorraine Dietrich ceased production in Britain.||Ariel Motors.|
|c.1912-17||Ariel and Fleet cycles||Components Ltd continued production||Components Ltd re-acquired the Bournbrook site||Ariel Motors|
|1917-32||Ariel and Fleet cycles||Ariel Works Ltd||Ariel Works Ltd continued production until 1925||-|
|1932||Components Ltd in liquidation||Components Ltd in liquidation; motorcycle assets acquired by Jack Sangster||Components Ltd in liquidation||-|
|1932-44||-||Ariel Motors (J.S.) Ltd established and led by Jack Sangster||-||-|
|1944-65||-||BSA acquired Ariel Motors (J.S.); production of Ariel machines continued||-||-|