Grace's Guide

British Industrial History

Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 136,205 pages of information and 218,941 images on early companies, their products and the people who designed and built them.

American Motors Corporation

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1954 Nash Motors acquired the Hudson Motor Car Company as a friendly merger, creating American Motors Corporation (AMC).

To improve the financial performance of the combined companies, all production, beginning with the 1955 Nash and Hudson models, would happen at Nash's Kenosha plant. Nash would focus most of its marketing dollars on its smaller Rambler models, and Hudson would focus its marketing dollars on its full-sized cars.

For 1955, all senior Hudson and Nash automobiles were based on a shared common body shell but with individual powertrains and separate, non-interchangeable body parts as was the Big Three's longtime practice allowing for maximum manufacturing economy.

The Nash Metropolitan was produced with the British Motor Corporation (BMC). It had been marketed under both the Nash and Hudson brands but became a separate brand in 1957, as did the Rambler. Rambler overtook Nash and Hudson as the leading nameplate manufactured by AMC.

1957 CEO George Romney pinned the future of the company on an expanded Rambler line, and began the process of phasing out the Nash and Hudson nameplates by the end of the 1957 model year. Nash and Hudson production ended on June 25, 1957.

From 1958 to 1965, Rambler was the only marque sold by AMC, other than the Metropolitan, which remained in dealer showrooms until 1962.

1965 Under the tenure of Roy Abernethy, the Rambler name was phased out beginning in 1965 and discontinued after 1969.

1970 American Motors acquired Kaiser Jeep (the descendant of Willys-Overland Motors) and its Toledo, Ohio, manufacturing facilities.

Early 1980s, AMC entered into a partnership with Renault which was looking for a re-entry into the American market in the 1980s.

1987 AMC was acquired by Chrysler Corporation, becoming the Jeep-Eagle division.

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