Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 126,800 pages of information and 199,893 images on early companies, their products and the people who designed and built them.
of 20 North Audley Street, London, W2. Telephone: Mayfair 6131 (5 lines). Telegraphic Address: "Agaheat, Telex, London"
The awareness-advertising in the new marketplace was factual, moving toward extolling the low running costs of an Aga and the existence of an innovative finance scheme. Launching a new product in the Depression was a bold venture, but there was also the advance of a new era of innovation and Art Deco reigned supreme with its linear decorative designs evocative of modern technology with curved surfaces and geometric patterns.
1933 Aga Heat Ltd was incorporated to acquire 2 companies concerned with the manufacture and sale of Aga appliances - Bell's Heat Appliances and B. H. A. Production
1934 Aga Heat was floated as a public company
1937 Listed Exhibitor - British Industries Fair. A complete range of the latest Aga Heat Storage Cookers for domestic and catering requirements are exhibited. Particular attention is drawn to the new Aga Boiler for Domestic Hot Water. (Stand Nos. B.609 and B.508)