Accantia Health and Beauty
of Solihull
The company’s core businesses are skincare, toiletries and soap. Its brand, 'Simple' is a range of skincare and toiletries products, developed for sensitive skin.
2000 'Smith and Nephew yesterday announced plans to sell several businesses and transform itself into a focused global medical devices company. The firm, known worldwide for its orthopaedic products, said: it was selling its female hygiene and toiletries division to a management buy-out team, backed by ABN Amro Capital, for £140 million in cash. The new team is creating a company called Accantia Health and Beauty and will take on 510 employees from Smith & Nephew. The business, which includes brands like Lil-lets and Simple, had sales of £B6 million.'[1]
Wright's Coal Tar Soap is now made by Accantia and is called Wright’s Traditional Soap. As European Union directives on cosmetics have banned the use of coal-tar in non-prescription products, the coal tar derivates have been removed from the formula, replacing them with tea tree oil as main anti-bacterial ingredient. Despite this major variance from the original recipe, the new soap has been made to look and smell like the original product, despite differing substantially in composition.
2001 Accantia is a high volume Toiletries Manufacturer. The factory based in Corby is responsible for the well known “Simple” brand and is committed to total quality and ISO 9000.[2]