Grace's Guide

British Industrial History

Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 148,151 pages of information and 233,681 images on early companies, their products and the people who designed and built them.

Abietsan Manufacturing Co

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1947. Flaroma.

of Concordia Works, Carmichael Road, London, SE25. Telephone: Addiscombe 2261. Cables: "Abiestan, 'Phone, London"

1927 Company incorporated.

Abietsan started out as soap-makers in the Twenties, but then branched out into bath salts, balms and perfumes and their toilet water made a particular splash in the Thirties.[1]

1945-1959 'Flaroma Devon Violets' was originally produced by Bathes in Torquay, Devon which was presented in beautiful pottery bottles. It was adapted by Abietsan and became their famous 'Devonshire Violets' brand.

1947 British Industries Fair Advert for "Flaroma" Perfumery and Cosmetics. Also Perfumes, Lotions, Creams, Lipsticks, Bath Salts and other toilet preparations, including Eau de Cologne and Lavender Water, Beauty Preparations Comprising Face and Hand Lotions, Day and Night Creams, Complexion Milk. Brilliantine, After Shave Lotion, Bath Salts, Bath Essence, Talcum Powder. (Chemists' Supplies Section - Olympia, Ground Floor, Stand No. A.1334) [2]

Devonshire Violets was a brand of perfume particularly popular in the 1940s and 50s. The Abietsan Manufacturing Co made aversion which sold for 2/6d (2 shillings and sixpence at the Concordia Co works on Carmichael Road in South Norwood. It continued to make beauty products until the late 1960s.[3]

See Also


Sources of Information

  1. [1] Odour of Devon Violet website
  2. 1947 British Industries Fair Advert 7; and p4
  3. [2] 20th Century London website.