1930 Industrial Britain: Aladdin Industries
Note: This is a sub-section of 1930 Industrial Britain
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The Aladdin Incandescent Paraffin Lamp is a scientific achievement which has brought to millions of homes throughout the world, the advantages of a universal incandescent light, quite independent of any source of supply.
In places where gas or electricity is unknown, the Aladdin has brought the cheer of its wonderful light, and even where the march of science has introduced the very latest lighting methods, there, too, you will find the Aladdin in use because of its convenience, portability and independence.
The one great advantage of the Aladdin is that it is ever ready to cast its wonderful light just where it is needed, thus making reading and working possible without eye strain.
The original model Aladdin was a product of which the makers were justly proud, and, since the inception of this remarkable lamp, the foremost lighting engineers have been constantly retained for experimental work. These experts have been fully supported with everything that science and ingenuity could devise and a vast manufacturing organisation rim on the mat progressive lines. Small wonder then, that we have in the new "Instant Light" model, a lamp as far in advance of the original model as electricity is in advance of primitive methods of lighting.
When it is considered, that, from common paraffin, the Aladdin gives a light equal to daylight with absolute safety, and that it is odourless, clean and noiseless in operation, it will be realised what an achievement this lamp is.
Apart from this, the Aladdin is an artistic production, it is far removed from the crude paraffin lamp, and although only three models are illustrated, there are table, bracket, hanging and floor standard models to harmonise with any room or scheme of furnishing.
Like most good things, the Aladdin is imitated. This is the proverbial "sincere form of flattery." For that reason the Aladdin is the one incandescent paraffin lamp--the choice of millions.
Apart from the Aladdin Lamp, we have another triumph in the Paraffin Radiator which gives the comfort of a fire at a fraction of the cost.
It is a radiator that heats without creating fumes, smoke or odour, a radiator unique in appearance, altogether different and a worthy product to follow in the wake of the success of the Aladdin Incandescent Paraffin Lamp.
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