Standard Motor Co
The Standard Motor Company was a manufacturer of cars from 1903.
1903 Founded in Coventry by Reginald Maudslay and backed by John Wolfe Barry. The company was set up in a small factory in Much Park Street, Coventry and employed seven people to assemble the first car, powered by a single cylinder engine with three speed gearbox and shaft drive to the rear wheels. This was soon replaced by a two cylinder model quickly followed by three and four cylinder versions and in 1905 the first six. As well as supplying complete chassis, the company found a good market in selling engines for fitting to other cars, especially where the owner was looking for more power.
1905 The company took a stand at the London Motor Show in Crystal Palace where a London Dealer, Charles Friswell (later Sir Charles Friswell) agreed to take the entire factory output.
1906 Produced 16-20, 24-30 and 50 h.p. shaft-drive cars. The two larger models were six-cylinder and the smaller had four. 
1907 Friswell became Chairman of the company and worked hard raising its profile culminating in supplying 70 cars for King George V and his entourage at the 1911 Delhi Royal Durbah. Friswell sold his interest in Standard in 1912 to C. J. Band and Siegfried Bettmann the founder of the Triumph Motor Cycle Company which later became the Triumph Motor Company.
1913-1917 For a list of the models and prices see the 1917 Red Book.
1914 Standard became a public company.
WW1 During World War I, the company produced over 1,000 aircraft including the Royal Aircraft Factory BE12, Royal Aircraft Factory R.E.8, Sopwith Pup and Bristol F.2-B in a new works at Canley opened in 1916 which would become the main centre of operations in future.
1919 Civilian car production restarted with a range of small cars and by 1924 the company had a share of the market comparable to Austin, making over 10,000 cars in 1924, but by the late 1920s profits had fallen dramatically due to heavy reinvestment, a failed export contract and poor sales of the larger cars.
1929 Captain John Black joined the board from Hillman as joint Managing Director and one thing he encouraged was the supply of chassis to external coachbuilders such as Jensen, Avon and Swallow (which would become Jaguar).
1934 Maudslay left the company and died shortly afterwards at the age of 64.
In the 1930s, fortunes improved with new models, the Standard Nine and Standard Ten which addressed the low to mid range market.
1935 At the 1935 Motor Show the new range of Flying Standards was announced with semi-streamlined bodies.
1939 Producing 50,000 cars from the Canley factory. 
WWII The company continued to produce its cars but now mainly fitted with utility bodies. However, the most famous war time product was the Mosquito aircraft, mainly the FB VI version of which over 1,100 were made. 750 Airspeed Oxfords were also made as well as 20,000 Bristol Mercury VIII engines, and 3,000 Bristol Beaufighter fuselages. Other wartime products included 4,000 Beaverette light armoured cars and a lightweight "Jeep" type vehicle.
Post WWII. The pre-war Eight and Twelve cars were quickly back in production. Of greater significance was, in 1945, the purchase arranged by Sir John Black of the Triumph Motor Co, which was in receivership, for £75,000. Triumph was reformed as a wholly owned subsidiary of Standard called "Triumph Motor Company (1945) Limited". Also, a lucrative deal was arranged to build the small Ferguson tractor which helped fill some of the large war time factory space. This arrangement was seen primarily by Black as a means to securing increased profits to fund new car development.
Standard Motor Co becomes known as Standard-Triumph after the acquisition.
1941 George Turnbull joins the company as an apprentice.
1948 A one-model policy was adopted in 1948 with the Vanguard, styled on American lines by Walter Belgrove, which lasted until 1953 when the new Eight small car was added.
Overseas assembly plants were also opened in Australia, Canada, India and South Africa.
1951 Exhibitor at the 1951 Motor Show in the Car Section.
1953 Introduced new 8-hp car
1954 Introduced new 10-hp car
1954 Sir John Black stepped down from control of the company. Ill health was cited as the 'official' reason for his resignation but it is now known the Board of Directors requested he should leave. His deputy and long-time personal assistant, Alick Dick, took over. The company started looking for partners to enable continued expansion and talks were held with Chrysler, Massey-Harris-Ferguson, Rootes, Rover and Renault but these came to nothing. 
1954 In the FY the sold 70,000 cars and 61,500 tractors 
List of Models
Pre World War I
|1903||6 hp 1006 cc side valve single cylinder|
|1904-1905||12/15 1926 cc side valve 2 cylinder|
|1905||16 hp 3142 cc side valve 4 cylinder|
|1905-1908||18/20 4714 cc side valve 6 cylinder|
|1906||10 hp 631 cc side valve 2 cylinder|
|1906||16/20 3531 cc side valve 4 cylinder|
|1906||24/30 5232 cc side valve 6 cylinder|
|1906-1912||50 hp 11734 cc side valve 6 cylinder|
|1907||15 hp 1593 cc side valve 6 cylinder|
|1907-1908||30 hp 5297 cc side valve 6 cylinder|
|1908-1911||20 hp 4032 cc side valve 6 cylinder|
|1908-1911||40 hp 6167 cc side valve 6 cylinder|
|1909-1911||16 hp 2688 cc side valve 4 cylinder|
|1910-1911||12 hp 1656 cc side valve 4 cylinder|
|1911-1914||20 hp 3620 cc (3336 cc from 1913) side valve 6 cylinder|
|1911-1912||15 hp 2368 cc side valve 4 cylinder|
|1912||25 hp 4032 cc side valve 6 cylinder|
|1913-1918||9.5 hp Model S 1087 cc side valve 4 cylinder|
|1919-1921||9.5 hp Model SLS 1328 cc side valve 4 cylinder|
|1921-1923||8 hp 1087 cc side valve 4 cylinder|
|1921-1923||11.6 hp SLO 1598 cc ohv 4 cylinder|
|1922-1926||13.9 hp SLO-4 1307 cc ohv 4 cylinder|
|1923-1927||11.4 hp V3 1307 cc ohv 4 cylinder|
|1926-1928||13.9 hp V4 1944 cc ohv 4 cylinder|
|1927-1928||18/36 hp 2230 cc ohv 6 cylinder|
|1927-1930||9 hp 1153 or 1287 cc side valve 4 cylinder|
|1929-1933||15 hp 1930 or 2054 cc side valve 6 cylinder|
|1930-1933||9.9 hp Big Nine 1287 cc side valve 4 cylinder|
|1931-1935||20 hp Envoy 2552 cc side valve 6 cylinder|
|1932-1933||Little Nine 1006 cc side valve 4 cylinder|
|1932-1933||Little Twelve 1337 cc side valve 6 cylinder|
|1932-1933||Big Twelve 1497 cc side valve 6 cylinder|
|1934||12/6 1497 cc side valve 6 cylinder|
|1934-1935||10/12 Speed Model 1608 cc side valve 4 cylinder|
|1934-1936||Nine 1052 cc side valve 4 cylinder|
|1934-1936||Ten 1343 cc side valve 4 cylinder|
|1934-1936||Twelve 1608 cc side valve 4 cylinder|
|1934-1936||Sixteen 2143 cc side valve 6 cylinder|
|1935-1936||Twenty 2664 cc side valve 6 cylinder|
|1937-1938||Flying Ten 1267 cc side valve 4 cylinder|
|1937-1940||Flying Twelve 1608 cc side valve 4 cylinder|
|1937-1940||Flying Nine 1131 cc side valve 4 cylinder|
|1937-1940||Flying Light Twelve 1343 cc side valve 4 cylinder|
|1937-1940||Flying Fourteen 1608 cc or 1776 cc side valve 4 cylinder|
|1936-1940||Flying Sixteen 2143 cc side valve 6 cylinder|
|1936-1940||Flying Twenty 2663 cc side valve 6 cylinder|
|1936-1938||Flying V8 26868 cc side valve V-8 cylinder|
|1938-1940||Flying Eight 1021 cc side valve 4 cylinder|
Post World War II
- Standard: Vanguard 1948-58 (303,968 produced) - Models I, II and III
- Standard: Eight
- Standard: Nine
- Standard: Ten
- Standard: Ten (1954-60)
- Standard: Twelve
- Standard: 10/12
- Standard: Pennant 1953-61 - (351,727 produced) Models 8/10
- Standard: Ensign 1957-63 (21,170 produced) - Ensign and Ensign De Luxe
- 1945-1948 Eight 1021 cc side valve four cylinder 383,139
- 1945-1948 Twelve 1608 cc side valve 4 cylinder 9959
- 1945-1948 Fourteen 1776 cc side valve 4 cylinder 22,229
- 2092 cc ohv 4 cylinder diesel 81,074
- 1953-1957 Eight 803 cc ohv 4 cylinder 136,317
- 1954-1956 Ten 948 cc ohv 4 cylinder 172,500
- 1956-1957 Sportsman 2088 cc ohv 4 cylinder 901
- 1958-1961 Vanguard Vignale 2088 cc ohv 4 cylinder 26,276
- 1962-1963 Ensign II 2138 cc ohv 4 cylinder 2318
Military and commercial
- 1940-1943 Beaverette 1,776 cc side valve 4 cylinder
- 1940-1944 12 hp Light Utility 1,608 cc side valve 4 cylinder
- 1943 Jeep 1,608 cc side valve 4 cylinder
- 1947-1958 12cwt 2,088 cc ohv 4 cylinder
- 1954-62 6cwt 948 cc ohv 4 cylinder
- 1958-1962 10 hp Atlas 948 cc ohv 4 cylinder
- 1962-1963 Atlas Major 1,670 cc ohv 4 cylinder
- 1962-1965 7cwt 1,147 cc ohv 4 cylinder
Sources of Information
- The Automobile Vol. III. Edited by Paul N. Hasluck and published by Cassell in 1906.
- The Times, Tuesday, Sep 26, 1933
- British Motor Cars 1950/51
- British Motor Cars 1950/51
- The Times, Thursday, Oct 14, 1954
- The Times, Thursday, Oct 14, 1954
- The Times, Thursday, Sep 24, 1959