Silver Spoon
1972 Silver Spoon established as the retail brand of the British Sugar Corporation.
1977 The Silver Spoon brand of sugar became available across the UK.
1978 Silver Spoon became the country's best selling sugar brand.
1986 A new range of dessert toppings called Treat was launched.
1990 Silver Spoon and Tate and Lyle teamed up to promote sugar as a pure and natural product.
1992 The brand presentation was redesigned.
1995 Silver Spoon' launched a reduced calorie sugar called Half Spoon.
1997 Launch of granulated sugar in a rigid, resalable storage pack (called a ceka can).
1998 Silver Spoon re-designed all its major products. Brown sugar was revamped with a unique ‘stay soft’ feature and made available in the rigid, resalable storage packs.
1999 Silver Spoon launched organic granulated sugar.
2000 Silver Spoon acquired, Sucron, a low calorie sweetener. Silver Spoon also launched a low calorie sweetener range called Nothing Comes Closer to Sugar. The Treat dessert topping range was completely re-launched and was complemented by the launch of Monster Crackin’ milk chocolate flavour sauce, which sets hard in seconds when poured over ice cream.
2001 Silver Spoon acquired the Crusha milkshake mix brand.
2005 The Silver Spoon brand are re-launched with new packaging designs and a media campaign.
See Also
Sources of Information
- [1] Silver Spoon website