Noilly Prat
Noilly Prat, originally a dry white vermouth from Marseillan, in the Hérault département of Southern France. Red and amber versions are more recent and less widely known. Noilly Prat Vermouth is 18% alcohol by volume.
1813 Joseph Noilly, a herbalist, developed the first formula for a dry white vermouth. It was the first example of a dry vermouth and led to white vermouths being known as French.
1844 Noilly is the first vermouth to be exported to the USA.
1855 The first trademark of the company started to be used, for Vermouth Noilly Prat and Cie. [1] Joseph Noilly's son Louis Noilly and son-in-law Claudius Prat set up the company that became Noilly Prat, moving the business to Marseillan where it still remains.
1865 Louis Noilly's daughter, and Claudius Prat's widow, Anne Rosine Prat, take over the running of the company.
1902 The two sons of Anne Prat (Louis and Jean) take over the running of the business.
1939 Vicountess Vigier, the niece of Jean, becomes chairman of Noilly Prat.
1970 Vicountess Vigier dies, aged 101, still involved in the business up until this time.
See Also
Sources of Information
- ↑ Trademarked. A History of Well-Known Brands - from Aertex to Wright's Coal Tar by David Newton. Pub: Sutton Publishing 2008 ISBN 978-0-7509-4590-5