Bell's Heat Appliances
of Agabell Works, Slough
Manufacturer of AGA Cookers
1929 The Aga came to England when it was marketed under license from Aga in Sweden and was sold through Bell's Asbestos and Engineering Works in Slough.
1931 The company was formed as a subsidiary of Bell's to manufacture and sell the AGA Cooker[1]
The awareness-advertising in the new marketplace was factual, moving toward extolling the low running costs of an Aga and the existence of an innovative finance scheme. Launching a new product in the Depression was a bold venture, but there was also the advance of a new era of innovation and Art Deco reigned supreme with its linear decorative designs evocative of modern technology with curved surfaces and geometric patterns.
1932 Manufacturing transferred to J. Brockhouse and Co of Smethwick[2]
1933 B. H. A. Productions was formed as a subsidiary of Brockhouse to take on the manufacture of the Cooker. Bell's has also acquired rights to make and sell a water heater, patented by AGA in Sweden, for use with the Cooker.
1933 Aga Heat Ltd was incorporated to acquire the 2 companies concerned with the manufacture and sale of Aga appliances - Bell's Heat Appliances and B. H. A. Production[3]
1934 Aga Heat was floated as a public company